What is an Onliness Statement?
The aim of this statement is to position your product or service in a unique way and encapsulate the "big idea" that it worth buying.
How To Create Your Onliness Statement
Fill in the blanks:
[Company Name] is THE ONLY (category)
THAT (differentiation characteristic)
IN (market geography)
WHO (need state)
DURING (underling trend)
Jupiter and the Giraffe's Onliness Statement
Jupiter and the Giraffe is THE ONLY branding agency
THAT brings ambitious and interesting global brand thinking
FOR young, creative entrepreneurs
IN and around Planet Earth
WHO want to demonstrate their uniqueness
DURING an era of boring sameness
We recommend everyone has an onliness statement and we build this tool to make is super easy for people to implement. If you're interested in developing your brand, please contact Jupiter and the Giraffe and we'll do something awesome together.
Thanks Marty, for your infinite words of wisdom.